Native Content Ad is a standardized banner ad displaying on all devices. It's comprised of the main visual, heading, main text, company logo and CTA text.
Live preview of the Native Content Ad can bee seen HERE.
Banner has no fixed dimensions, it accomodates to the device width. Though, its height is limited so it's optimised for mid-size mobile devices like the Galaxy S9, or iPhone 6/7/8.
On large smartphones like the iPhone Plus or Pixel 2 the main visual is slightly truncated from top and bottom.
Assets necessary for Native Content Ad:
Main visual: Picture sized 1200 x 628 px of JPEG, PNG alebo GIF format. We recommend to fill top and bottom 30 px only with background, as these will not be displayed on largest smartphones.
Banner heading: On commonly used smartphones, approximately 45 characters can be displayed and approximately 110 characters can be displayed on desktops.
Banner text: Approximately 120 characters can be displayed on standard, mid-size smartphones, smaller smartphones can accomodate approximately 100 characters and desktop devices can display up to 240 characters. There is no need to include a call to action here since it has dedicated its own space lower in the creative.
Company logo: Company logo, or other picture sized 90 x 90 px that will be displayed in the creative's lower left corner.
Company name: Text, that will be displayed next to the company logo.
CTA text: Main call to action - text displayed in the creative's lower right corner.
Click-throught URL: Single URL for all the banner content.
Other terms and requirements: If you wish to track the number of clicks or impressions, please send us the relevant codes. For impression tracking, please send us the tracking code in 1x1 img tracking pixel format (our ad-server doesn't support javascript tracking). Please take HTTPS protocol into account during the preparation of your scripts and creatives.
The customer agrees to adhere to the technical specification of advertisement materials and agrees to deliver correctly finished advertisement materials 4 working days before the planned campaign start at the latest.
In case the advertisement materials are not received within the time frame specified in this document, the customer agrees to aliquot shortening of the fulfillment (the duration, number of ad impressions, etc.) while committing to pay the full order price.
We are not a creative agency thus we do not create campaign content (creative, texts).